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Thought Leadership

JT-DMF + MXL: when software-defined production grows up
By Adam Marshall, CPO Grass Valley & Ian Fletcher, CTO, Grass Valley

 

Software-defined production isn’t a “maybe” anymore. Teams are under pressure to deliver more content, faster and across more platforms than ever before – all while reducing operating costs – the industry has crossed a threshold.

The real question now is simpler and harder: how to scale software-defined production, without reintroducing the complexity it was meant to eliminate?

Fortunately, two initiatives are emerging as practical answers:

  • JT-DMF: a reference architecture for how dynamic facilities should be structured, governed, and operated across on-prem, cloud, and hybrid environments.
  • MXL: a high-performance media exchange approach that enables software applications to truly collaborate, not just connect.

Together, they point to what the industry needs next: a shared set of principles that enables predictable interoperability, clear rules of the road for scaling software-defined production...

    Read the full blog

    AMPP at ISE 2026

    Check out the video below where, Jonathan Lyth (Grass Valley) and Andy Carluccio (Zoom) walk through a live, on-booth demo connecting remote Zoom participants into AMPP via MXL 1.0 using Zoom ISO Cloud.

      Zoom and Grass Valley demo connecting remote participants into AMPP via MXL 1.0

      Award winning!

      AMPP OS took home the Best of Show award at ISE with the judges commenting:


      "I really liked their prebuilt templates and such a variety of solutions."

        Copy of ISE BOS Awards UK 2026_Oct25_800x800_48_800 x 800

        Latest Updates

        AMPP AI / Asset Tools - AI Logger automatically generates content descriptions using periodic screenshots (every ~20s) and summarizes assets for faster metadata and searchability - useful for content discovery and cataloguing.

          AMPP Output (multiple input/output flavours) - New option “Insert Origin Time as Timecode”: when enabled, inserts the UTC origin timestamp into the encoded stream via NVENC for AVC (pic_timing SEI) and HEVC (time_code SEI). Useful for stream forensic/timestamps and synchronisation workflows.

            We’ve added email notifications to the platform, so it’s easier to keep track of what’s new and what’s coming next.

             

            You’ll now receive timely updates on new releases, feature improvements, and key platform news straight to your inbox. No need to log in or hunt for updates - you’ll see what matters, when it matters.

              Did you know?

              Playout X now supports Preview Networks so teams can review content exactly as it will air - before it goes live. 

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                GV Alliance Partnerships 

                NEW PARTNER ANNOUNCEMENT!

                At ISE 2026 Grass Valley announced a new partnership with Netgear AV. The collaboration combines NETGEAR AV’s live media optimized networking tools with Grass Valley’s software-defined production tools to make it simpler for enterprises to produce, manage, and distribute high-quality content.

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                Learn more

                Enterprise organizations, increasingly require broadcast-quality production capabilities but have historically faced prohibitive costs and complexity. This partnership directly addresses that gap. Both companies share a common vision of interoperability, built on major standards including NDI, SMPTE ST 2110, Dante, and SRT, alongside a customer-first approach that simplifies user experiences and delivers powerful tools.

                PARTNER OF THE MONTH

                MakePro X builds modular, customisable control surfaces what integrate directly with AMPP. MakePro audio surfaces offer tactile, granular control, with motorized faders and OLED displays, giving the level of control and performance audio professionals expect. Their products are already in the field with multiple customers - MakePro X controllers are driving AMPP Audio Mixer in live productions including Champions League coverage in the Netherlands and RallyX in Sweden.

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                Learn more

                MakePro X C8 and B12 are now available to buy via Grass Valley*

                *geographical exclusions may apply

                SDK Downloads

                AMPP OS is an open platform. And we even provide the SDK for you to integrate directly into AMPP today. Don't forget to check out the latest releases form our SDK sections, including:

                • Streaming
                • Native AMPP
                • AMPP Control
                • Framelight X
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                Grass Valley Events

                HPA Tech Retreat

                California | Feb 16 - 19, 2026
                Website

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                MediaTech Festival

                Odense, Denmark | Mar 25 - 26 , 2026
                Website

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                GV Forum

                An Exclusive Industry Leadership Event Ahead of NAB 2026

                Las Vegas | Apr 18, 2026
                Website and Registration

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                NAB Show

                Las Vegas | Apr 19 - 22, 2026
                Website

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                Events Calendar

                AMPP Newsletter Archive

                View our previous newsletters can be found here

                 

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