Introducing AMPP Automation: Revolutionizing Live Media Production
AMPP Automation is a cloud-native solution that streamlines and scales live media production workflows as part of the AMPP OS. Designed for flexibility, it enables broadcasters and content creators to seamlessly manage both on-prem and cloud-based operations. AMPP Automation supports scalable workflows, remote collaboration, and integrates tools like switchers, multiviewers, and asset management systems into a unified ecosystem - reducing infrastructure costs and boosting operational efficiency. Trusted by major media organizations like Globo and Canal+, it’s a powerful way to simplify and modernize live production
AMPP Extends Its Reach into Corporate, Educational, and Worship Sectors
Grass Valley is expanding the application of its AMPP platform beyond traditional broadcasting into corporate, educational, and house of worship environments. By offering scalable, cost-effective, and user-friendly solutions, AMPP empowers organizations with limited resources to produce high-quality content. This democratization of media production enables a broader range of users to engage audiences effectively, fostering innovation across various sectors. The adaptability of AMPP to diverse production needs underscores its role as a transformative tool in the evolving media landscape.
Strategic Vision: Grass Valley’s Leadership on AMPP and Emerging Technologies
In a recent interview, Grass Valley’s CEO, Jon Wilson, discussed the company’s strategic direction, emphasizing the pivotal role of AMPP in future developments.
He highlighted a 300% increase in AMPP deployments and a 70% rise in camera sales, attributing this growth to the platform’s flexibility and scalability. While artificial intelligence is not yet central to Grass Valley’s strategy, Wilson acknowledged its growing importance and potential integration into AMPP workflows. This forward-looking approach reflects Grass Valley’s commitment to aligning technological advancements with customer needs, ensuring relevance in a rapidly changing industry.
Find all the latest product releases on www.grassvalley.com
Stay up to date with our latest innovations, product releases, by visiting our What’s New page. It’s your go-to destination for where you can find all new announcements of the entire GVMU.
Check back often to see what’s new and what’s next!
AMPP in the Field
AMPP Powers KBS’s Groundbreaking Coverage of the 2025 Asian Winter Games
Korean broadcaster KBS redefined live sports coverage at the 2025 Asian Winter Games in Harbin by leveraging AMPP’s cutting-edge capabilities. Utilizing SRT decoding, Alchemist X for real-time frame rate conversion, and LiveTouch X for dynamic slow-motion replays, KBS delivered seamless, high-quality broadcasts without relying on traditional satellite links.
This innovative approach enabled efficient, cost-effective production across multiple locations, setting a new standard for large-scale live event coverage. The success of this deployment underscores AMPP’s versatility and robustness in handling complex broadcasting requirements.
Broadcast Management Group and Grass Valley Launch First Cloud-Based Network Operations Center
AMPP OS is a truly open ecosystem. And at NAB 2025, that openness came to life. The Grass Valley booth became a working showcase of how seamlessly third-party tools can integrate directly into live production workflows. From graphics and contribution to newsroom and storage, visitors saw a wide range of partner solutions operating natively within the AMPP OS environment. These weren’t add-ons or side panels, they were fully embedded, responsive, and production-ready. It was a clear demonstration that when you build on an open foundation, every new tool expands your creative and operational potential without adding complexity.
Grass Valley Unveils Advanced Orchestration and Hybrid Media Solutions at NAB Show 2025
At NAB Show 2025, Grass Valley introduced a suite of groundbreaking solutions aimed at enhancing live production workflows. Key highlights include the merger of GV Orbit and AMPP Orchestration into a unified hybrid management layer, offering seamless control across SDI, IP, and cloud environments. Additionally, the debut of the ACE-3901 SDI/IP Gateway and the Kaleido-IP X multiviewer showcases Grass Valley’s commitment to providing versatile, high-density processing tools. These innovations are designed to streamline operations, improve reliability, and reduce costs, positioning AMPP as a central component in modern media production.
